- 📈 Trendlines by Gradient: One Flu Over the Cough Cough's Nest
📈 Trendlines by Gradient: One Flu Over the Cough Cough's Nest
Each month Gradient surveys 1,000 Americans—this is what they have to say
Welcome to Trendlines!
As winter takes hold, we get to savor the delights of pumpkin spice lattes, Christmas cheer, and, unfortunately, seasonal depression. The sun chooses to leave us at 4:00pm every day—is the sun embarrassed it can't keep us warm? For those grappling with the winter blues, remember: You don’t need the sun to personally shine! Nope, all you need is data-driven insights, which we’ve gathered just for you from our monthly survey of 1,000 Americans.
In this edition, we:
See whether adding crickets to the 2028 Olympics gets fans buzzing.
Dough not get in the way of America’s favorite donut.
And find out how far the flu has flown across America.
Breaking: Added to the Olympics
To vie for the attention (and ad dollars) of America’s TikTok users, the International Olympic Committee decided to spice up its games roster with a whopping nine new sports during the next two Olympic cycles. Sadly for us, competitive survey-writing isn’t on the list, but we’ll keep our fingers crossed for 2032.
For 2024, the famed inland city of Paris is making waves by showcasing surfing and breaking the mold for traditional Olympic expectations. Los Angeles in 2028 will be smashing it with squash (the Smashing Pumpkins were booked) and... cricket? Word on the street is that the locations for these events were originally swapped, but the Parisian committee was hesitant to add cricket to their already bug-infested city.
We asked the American public which of the newly-added sports they generally want to watch on TV, and which ones they support adding to the Olympic roster. Even though Americans tend to be enthusiastic about watching the games, it seems audiences are reacting to the ever-expanding Olympic sports universe the same way they are to the never-ending Marvel Cinematic Universe: turning it off.
Besides baseball and breakdancing, the only reason an American would add a sport to the Olympics is perhaps so others can watch it. When asked about the new sports specifically, thirty-five percent of Americans said they wouldn’t be interested in watching any of them. So much for those ad dollars!
Are you one of the roughly 75% of Americans who are at least somewhat likely to tune into the Olympics? Let us know below!
How likely or unlikely are you to watch the 2024 Summer Olympics hosted in Paris?
|Health and Wellness
One Flu Over the Cough Cough's Nest
Although influenza sounds as fun as Lollapalooza, it’s certainly less of a party. The worst part is that for a plurality of Americans (39%), the flu is longer than the actual festival, with the illness typically lasting a week.
The height of flu season is underway, and a whopping 31% of Americans have already had the flu. The cases are even higher for younger generations as Millenials and Gen Zers are about 19% more likely to have had the flu in the past six months than Boomers.
Maybe influenza and Lollapalooza are more intricately tied than we thought! Or it could be the case that younger generations are more planners than doers when it comes to getting their flu shots:
Want to see the data? Curious about the methodology? Just reply to this email.
That’s a wrap, folks
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